About The Design Writer

The world is full of beautiful design. But what makes design worthwhile is not just how it looks. The Design Writer provides inspiration, not just through beautiful imagery, but also by uncovering the ideas behind design. This blog explores the concepts behind the work, making thematic links to provide a deeper, more nuanced understanding of why design matters.

About me

The Design Writer is a blog by Penny Craswell, a Sydney-based editor, writer and curator specialising in design and architecture.

As well as editing The Design Writer, I am Creative Strategy Associate at the Australian Design Centre in Sydney and contribute to design magazines worldwide.


Penny Craswell. Photo: Fiona Susanto
Penny Craswell. Photo: Fiona Susanto

I’m a former Editor of Artichoke magazine, have held editorial roles at Indesign and Frame magazines, and also worked as Communications Manager at Woods Bagot. I have contributed to two books: the Phaidon Archive of Graphic Design and Glass: Art Design Architecture, and my articles have appeared in Belle, Frame, Indesign, Habitus, Urbis, Houses, Azure, AR, Mezzanine, Architecture Australia, Mark, Grand Designs Australia, Australian House and Garden, Artlink, Flash Art International, The Guardian and The Sydney Morning Herald.

I recently completed a Masters in Design at UNSW Art and Design on the topic of narratives in design magazines for which I received the 2017 Dean’s Award for Research Excellence.


About branding

The Design Writer Brand

The graphics and branding of The Design Writer were created by Sydney-based graphic designer and art director Danny Wehbe. Danny’s design plays on the idea of the lightbulb moment – thinking about design as well as looking at it – while the lightbulb filament shape forms a little dW for Design Writer. Danny is Senior Graphic Designer at Gensler Sydney.



Belinda Hungerford is a curator, archivist and research consultant with a specialisation in photography. A previous Assistant Curator and Researcher at the Australian Centre for Photography and curatorial team member at the National Gallery of Australia in Canberra, most recently, she has worked in event production for Factory Design District, a VIVID event. She also has previous television experience working at Nickelodean where she was a writer, producer and scheduler for seven years. She is currently consulting as a curator, researcher and archivist over a number of different projects.

Submit content 

Please send architectural, interior projects and objects, products, exhibitions and books to me for consideration. Email Penny at pcraswell [at] gmail [dot] com.

The Design Writer launched on 30 March 2014 and is advertising (and advertorial) free.