Even for those of us who aren’t very superstitious, carrying a lucky charm can make you feel good, especially when the world is in turmoil. That’s why these Lucky Charms by Adelaide designer duo Daniel To and Emma Aiston are so appealing. Read more from Daniel Emma to hear their story and inspiration.
Penny: What is luck?
Daniel and Emma: We don’t actually believe in luck per se, but given all that is going on currently we do think that everyone could all do with a little extra something special to brighten their lives!
P: How do lucky charms help?
D & E: We are however, superstitious folk so like the idea of having an object that puts you in a happy mood, protects you and brings you good juju.
P: Are they a response to the world (bushfires, Covid-19) or are they especially important now?
D & E: We started playing around with the idea over our summer holidays and begun cutting paper shapes to use as packaging on our home made apricot jam that we sent to friends as a pick me up (as things here in Australia were looking pretty bad). As the world’s problems began to get more and more freaky we made these forms into more permanent objects, largely for ourselves and started carrying them around (on our keys, zippers, bags, and anti-bac containers!). They always made people smile so we decided to make some available on our web-shop to share with others and it has really snowballed since then.
P: What inspired your shapes and colours? The cheese? The turtle? The egg?
D & E: The charms are full of the special stuff, and act as important reminders, such as keeping up tip-top hygiene, symbolic tasty foods to tickle your tummy, sunshine for sad days, and plenty of other treats. Rather than sticking to the traditional ‘Lucky Charms’ we decided to create our own based on nonsensical things that we like (but aren’t necessarily associated with bringing good luck.)
P: How did you make these?
D & E: The forms are laser-cut acrylic, a very straight-forward process and something that is familiar to us in our bigger works. For the Lucky Charms we are working on a much smaller scale which has been a fun exercise; curating all of the components to make something unique and individual for every recipient.
P: Have you had any interesting feedback on these Lucky Charms from people who’ve bought them?
D & E: The feedback has been stellar, which is a huge surprise as it started as such a small and personal project! It makes us enormously chuffed that people get as much enjoyment from owning them as what we do making them, so we couldn’t really ask for more!
Buy Daniel and Emma’s Lucky Charms
