The Design Writer

Great design and architecture are in abundance in Adelaide which I dicovered during a recent visit. The city is completely new to me – I knew the Jam Factory’s reputation for good design and that some fantastic architecture firms – Woods Bagot, Hassell and Woodhead (now GHD Woodhead) – had begun there, but I was otherwise unsure what to expect. The trip came about when, having commissioned me to write an essay for the catalogue of the Jam Factory’s Glass: Art Design Architecture exhibition, Director Brian Parkes invited me to the opening.

Glass artist Tom Moore's work at Jam Factory Glass exhibition. Photography: Penny Craswell. — Glass artist Tom Moore’s work at Jam Factory Glass exhibition. Photography: Penny Craswell.

The exhibition, the catalogue and the opening did not disappoint. With studios offering an associate program in ceramics, glass, metal and furniture, and some great exhibitions, as well as a retail shop selling design objects, the Jam Factory is an important organisation for design both in Adelaide and nationally. In addition, Brian – an old friend from his Sydney days – has added his love of design, as well as extensive contacts in the field (recent appointments include Jon Goulder and Daniel Emma) and great curatorial skills to the mix. Read more →

Gehry’s Sydney landmark: It’s complicated

February 8, 2015January 1, 2023despc

By Penny Craswell

After visiting the new Dr Chau Chak Wing building at the University of Technology, Sydney (UTS) this week, designed by Frank Gehry, a number of people asked me what I thought of the building. I think they expected a simple answer – you either love it or you hate it. But it’s a lot more complicated than that. And answering this question well goes to the heart of the purpose of architecture, and also the role of a university.

Exterior, Dr Chau Chak, Frank Gehry. Photo: Andrew Worssam — Exterior, Dr Chau Chak Wing building, Frank Gehry. Photo: Andrew Worssam

The opening of the first Frank Gehry building in Australia was always going to be a major event for architecture and, perhaps even more so, for the media. Throughout his career, and ever since the Guggenheim in Bilbao in particular, Gehry has been one of the most famous starchitects in the world, even appearing on the Simpsons. Read more →

Design and food: new concepts in edible growth

January 26, 2015January 1, 2023despc

By Penny Craswell

Growing your own food has become a movement worldwide, with city-dwellers getting up close and personal with their food for the first time since food technologies made food production and distribution on a global scale possible. Designers are taking this one step further, addressing food futures and working with the community to create new ways of growing food.

Chloe Rutzerveld Edible Growth with mushrooms and greens

Dutch designer Chloe Rutzerveld is addressing food futures by thinking small, as she relates in her talk at Ninety Minutes of Frame in Amsterdam. Using a personalized 3D file, Rutzerveld creates a small lattice shape in pastry or pasta, adding seeds, spores and yeast, with the resulting object developing and growing over five days into a delicious, edible and beautiful object.

Design and branding: the ethics of colour

January 14, 2015October 18, 2024despc

By Penny Craswell

What’s the value of a colour? In the world of branding, colour can mean a lot, so much so that companies are able to use it to deceive us. While researching an encyclopedia entry on Deception in Advertising (which I am co-writing with my partner Chris Falzon for the Sage Encyclopedia of Advertising and Society), we found many of examples of unethical advertising, which led me to question the use of colour in branding, packaging and logos. I found that the simple use of a colour was enough to convey a message, and that this message can be used to deceive us.

From We Feel Fine: An Almanac of Human Emotion. Via Brainpicking.com — From *We Feel Fine: An Almanac of Human Emotion*. Via Brainpicking.com

The two main examples of this are: greenwash and gendered advertising. BP is famous for its greenwashing, so much so that it was awarded Greenpeace’s Emerald Paintbrush award for greenwashing in 2008. In 2000, BP changed its name from British Petroleum to beyond petroleum, using the colour green in combination with a flower-shaped logo to create the impression it is environmentally aware, despite its terrible track record in environmental management (including oil spills, toxic waste and more, details here). As much as the name change, the flower and other aspects of the rebranding were important, the simple use of the colour green says so much about this brand. It’s not the only brand to use green in this way. For graphic designers who want to be ethical, check out Green Graphic Design by Brian Dougherty. Read more →

Review: Sydney Festival’s Inside There Falls

January 11, 2015despc

By Penny Craswell

Inside There Falls, on at Carriageworks as part of Sydney Festival this month, is the most inter-disciplinary art piece I have ever experienced, combining paper art, installation, sculpture, writing, spoken word, costume design, music and dance. The piece is an installation by UK-based artist Mira Calix, with dancers from the Sydney Dance Company and choreography by Rafaela Bonachela.

Dancers and installation as part of Inside There Falls. Photo: Penny Craswell

As an audience member, the experience begins by being led into a dark room and asked to wear white overalls or coat, and being given a scrunched up paper object to hold. The sound of a woman’s voice starts to emanate from the object, reading poetry on the body and identity, written by Sydney-based writer Brett Clegg and read by actress Hayley Atwell. Already the mood is set.

Top 5: Australia’s love affair with Nordic design

December 17, 2014July 21, 2016despc

By Penny Craswell

In 1981, a radical new design collective Memphis, headed by Italian designer Ettore Sottsass, released its first collection in the “new international style”. Since then, globalisation of brands and products has led to a consistent aesthetic across national boundaries in contemporary design, to the extent that discussion of national design styles has become increasingly irrelevant.

On the other hand, it is hard to argue with the fact that some countries do design really well (Denmark, Japan, Italy to name just a few) and some not so well (overbearing dark wood furniture and kitchens in some parts of the US or over-the-top glitz in Russia or China, for example). Read more →

Seidler Horizon Apartments architecture insider tour

November 20, 2014January 9, 2015despc

By Penny Craswell

Did you know that the Horizon Apartments in Sydney by architect Harry Seidler includes two low-rise buildings, pool, tennis court, underground carpark and beautiful landscaping as well as the iconic tower? This was one of the many new things I learnt about the project on a tour organised by Sydney Living Museums.

Horizon Apartments is located in the inner city suburb of Darlinghurst surrounded by suburban housing and next to SCEGGS school. The site itself had previously been the location of the Australian Broadcasting Authority (ABC) Sydney office. Seidler’s intention was to create a tower that makes the most of incredible views to the harbour and city with a tall, slender tower that covers only one third of the block. The rest of the site is made of up two low-rise apartment buildings, while a beautifully landscaped garden, pool and tennis court provide serene grounds above an underground carpark. The building was originally designed in 1990 or 1991, with the building completed and tenants in residence in 1998. Read more →

Bruno Munari’s children’s book Circus in the Mist

November 13, 2014October 18, 2024despc

A couple of years ago, I contributed a number of texts to the Phaidon Archive of Graphic Design which was my first book contribution and an amazing experience. The Phaidon editors selected every example they commissioned from me – from infographics, to fonts, to magazine covers – and as a result, I learnt so much about graphic design. Even though 26 of my entries were published, for some reason, a few stories I wrote on children’s books and toys were not published – they must have decided to leave these out. So, since it is just sitting there, here is one of the stories I wrote, on a beautiful book by Italian designer and artist Bruno Munari.

Circus in the Mist by Bruno Munari. Image via LOG.

Circus in the Mist – or Nella Nebbia di Milano – was created by Italian designer and artist Bruno Munari in 1968. With black illustrations printed on transparent paper, this is not just a children’s book, but an object of play. Read more →

Review: Carousel installation by Carsten Höller

November 3, 2014February 7, 2024despc

By Penny Craswell

At Melbourne’s National Gallery of Victoria, a golden carousel has been installed in the forecourt, the latest version of a series of works by Belgian artist Carsten Höller that interrogate and confound human perception.

Carsten Höller German 1961–, worked in Sweden 2000– Golden mirror carousel 2014 powder-coated and painted steel, gold-plated stainless steel, tinite-plated stainless steel, brass, mirrors, light bulbs, electric motors, control unit, power unit, sandbags 480.0 x 745.0 cm diameter (variable) Collection of the artist, Stockholm and Gagosian Gallery, New York © Carsten Höller. Courtesy Gagosian Gallery Photo: Christian Markel — Carsten Höller, German 1961–, worked in Sweden 2000–, Golden mirror carousel 2014, powder-coated and painted steel, gold-plated stainless steel, tinite-plated stainless steel, brass, mirrors, light bulbs, electric motors, control unit, power unit, sandbags, 480.0 x 745.0 cm diameter (variable), Collection of the artist, Stockholm and Gagosian Gallery, New York, © Carsten Höller. Courtesy Gagosian Gallery, Photo: Christian Markel

The work is clad in gold coloured mirror. Instead of horses, you sit on a gold seat suspended by gold chains. The usual dizzying ride of a merry-go-round is slowed here to a gradual revolution, with seats spaced so that, even while riding the machine, you feel solitary. The floor underfoot does not rotate, and the centrepiece rotates in the opposite direction, creating a gently confounding experience that is not only reflective in the sense of providing a series of mirrored images, but also reflective in that it inspires a state of reflection – a slowing down of the fast pace of life. Read more →

Reproduction, Replica or Rip Off? Launch sparks furniture debate

October 29, 2014despc

“Replica, reproduction or rip off? It’s likely what you call a fake piece of designer furniture depends on if you would have one in your house or not. Over the last few years designer fakes have been seen as big issue in the Australian interior design industry. For example Authentic Design Alli ance was set up a couple of years ago to petition government for change and educate both the design industry and consumers.

“The topic of fakes or copies came up last week I attended the launch of Penny Craswell’s The Design Writer blog at Stylecraft. The panel consisted of 3 Australian furniture designers – Keith Melbourne, Helen Kontouris and Greg Natale. The issue of copying was raised by Penny as part of the panel discussion and certainly dominated the audience comments at the end of the night. Whilst none of the designers present had yet had the (dubious) honour of having their pieces copied, all are aware of how prevalent cheap (and even not so cheap) reproductions are – and that they seem to be are comprising a growing segment of the furniture market in Australia.”

Interior designer and blogger Ceilidh Higgins has published a fantastic article sparked by the debate on replicas at the launch of this blog last week.

Thank you Ceilidh for the thought-provoking article from an interior designer’s perspective.

The Design Writer