Guest contributor and European correspondent Lara Chapman visits ‘GEO-DESIGN – Alibaba. From here to your home’ at the Van Abbe Museum in Eindhoven as part of a collaboration with the Design Academy Eindhoven (DAE) for Dutch Design Week.
Wednesday, 7:39pm: Click. A new tab is opened. Tap tap tap. A few keys are pressed. Enter. Scroll. Select. Click. Tap tap tap. A query is typed. Ping, a reply is received. Click. An Item is added to the basket. Click. Details are autofilled. Click. *Ping*. Confirmation email is received at 7:47pm.
Friday, 10:19am: *Ding Dong.* A Door is opened. A “pen” scratches on glass. A package swaps hands.
This scenario seems unremarkable, possibly even mundane. The cycle of search, browse, purchase, repeat, is constantly taking place online. However, for research designer Martina Muzi, e-commerce is an “incredibly urgent topic”. The ease of our interaction with e-commerce platforms belies a complex and sophisticated infrastructure that is entangled with areas such as political diplomacy, psychology, logistics, algorithms and new forms of labour. E-commerce is shaping our everyday behaviours in subtle but undeniable ways. Furthermore, its forces are invisibly shifting and re-defining contemporary geopolitics.
At the exhibition ‘GEO-DESIGN – Alibaba. From here to your home’, nine multidisciplinary design researchers examined China’s largest e-commerce website Alibaba.com from diverse angles. Held as part of an ongoing collaboration between the Van Abbe Museum and the Design Academy Eindhoven (DAE) as part of Dutch Design Week, the investigation-led project was conceived and curated by Martina Muzi and Joseph Grima. The selected designers, who are all alumni of DAE, had just two months from their briefing to the exhibition and undertook an intensive process of research, concept development and realisation. Read more