The history of violet: Artificial Regality by Naama Agassi

By Penny Craswell

The history of the colour purple has led to its high value prior to synthetic production, meaning it has had long associations with royalty, the church and power. This is the subject of designer Naama Agassi’s latest colour research, called Artificial Regality.

Imperial Purple by Naama Agassi. Photo: Talia Rosin

According to Agassi: “In the past, the purple was a coveted colour used to denote wealth and power. This is because until it became artificially manufactured, its production was a lengthy and laborious task. It took as many as 250,000 snails to yield just one ounce of usable dye. As always in design, supply and demand generate desire and prestige. Read more