Singapore-based designer Pamm Hong spoke at the Museum of Applied Arts and Sciences as part of the Sydney Design Festival earlier this month.
A digital artist whose work spans design, technology and science, Hong’s latest work, Watermelon Sugar, is a digital artwork created through a scientific approach to data collection.
She takes the data from our browsing history, mapping our online behaviour to count hours spent on apps, clicks on websites and more. The result is a moving visual image that Hong describes as a “creature” inspired by this data – “like a Tamagotchi for analytics”.
“Based on a surrealist fiction by Richard Brautigan, the work borrows from its poetic narrative to inspire new visual interpretations and interactions that incite our imaginations for data visualisation,” says Hong.
Software programs used to create Watermelon Sugar are After Effects, C4D and Unity.
Check out the full video below or find more on Pamm Hong here.
