The Radical Yes store in North Melbourne has had a redesign thanks to Molecule Architecture and Interior Design’s Richard Fleming and Anja de Spa, who describe themselves as longtime customers and fellow locals of the dynamic shoe, bag and accessory brand.
Radical Yes began when Kerryn Moscicki decided to start making shoes in a new, radical way – in small batches, with considered materials and with a focus on flat shoes. Their slogan “hasten slowly” resonated with a lot of people and the brand has gone from strength to strength.
When Molecule came on board to redesign their North Melbourne store, they decided to keep the iconic chartreuse yellow velvet curtain that was already there, adding new elements to create a new fresh look that’s also functional and makes efficient use of space.
Key to the new design is a modular rack that acts as storage and display, creating a flexible wall where shoes, bags and sunglasses can be grouped by colour or collection.
The chartreuse yellow of the curtain has been joined by other bright colours – a blue on the ceiling and checkerboard floor, and a ruby red for the sales counter, while the bench seating is upholstered in a black and white Kvadrat Raf Simons fabric.
The overall effect is striking – Molecule’s use of bold colours and patterns works really well to create a welcoming space that feels richly furnished, despite the small size of the shop.
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