Australian design is on the rise. Even though we will always have a soft spot for the classics from Denmark or Italy, growing numbers of Australian interior designers and consumers are seeing the value of supporting Australian designers, and Australian retailers are responding to this shift, investing more money in manufacturing collections by local talent.
Stylecraft is one of those retailers. As reported earlier in the year for Melbourne Indesign, the brand, originally an importer of product from Europe, now has an impressive number of collections created in conjunction with Australian designers. Melbourne-based designer Keith Melbourne is one. A former aerospace and automotive engineer, Keith prefers to work with Australian manufacturers, allowing him to be more involved in the process of production. This approach can be seen in his Blue collection for Stylecraft, a sofa, armchair and ottoman built on the foundations of an environmentally-certified timber and foam shell. Read more