Profile: Li Edelkoort and Fetishism in Fashion

By Penny Craswell

I wrote this article following an interview with Li Edelkoort, one of the world’s leading trend futurists. The interview was conducted over a garden breakfast during the Milan Furniture Fair 2014, was commissioned by Kobe Johns (now of JP Finsbury) and was first published in the DesignEX catalogue 2014.

Left: an image from Fetishism in Fashion exhibition, Right: Li Edelkoort
Left: an image from Fetishism in Fashion exhibition, Right: Li Edelkoort

“My job is to anticipate what will be coming.” Lidewij Edelkoort, or Li for short, is one of the best known and most respected trend forecasters in the world. The list of brands she has worked with reads like a who’s who, including Coca-Cola, Lacoste, Disney, Siemens, GAP, L’Oreal. She regularly releases trend books that are sold to top brands all over the world, she started a number of magazines, including Bloom, which presents fashion, design, perfume and more inspired by horticulture. She directed the Design Academy Eindhoven from 1998 to 2008 and established a new design school in Poland in 2011 that merges design with humanities subjects like psychology or anthropology called the School of Form. Read more

Video: Future gazing automotive style

Video: Future gazing automotive style

Dominic Wilcox’s stained-glass car and Lucy McRae’s human vacuum-packing experiment are just two of the concepts of the future shared in this video of the Dezeen and MINI Frontiers collaboration during the London Design Festival last September.

BMW and MINI have enlisted Alfredo Häberli and Jaime Hayón to create mobility-themed installations for Milan design week next month – BMW will work with Swiss-Argentinian designer Alfredo Häberli to create an abstract artwork, while MINI – part of the BMW family – has asked Spanish designer Jaime Hayón to come up with his vision for the future of urban mobility.

More here