Profile: Li Edelkoort and Fetishism in Fashion

By Penny Craswell

I wrote this article following an interview with Li Edelkoort, one of the world’s leading trend futurists. The interview was conducted over a garden breakfast during the Milan Furniture Fair 2014, was commissioned by Kobe Johns (now of JP Finsbury) and was first published in the DesignEX catalogue 2014.

Left: an image from Fetishism in Fashion exhibition, Right: Li Edelkoort
Left: an image from Fetishism in Fashion exhibition, Right: Li Edelkoort

“My job is to anticipate what will be coming.” Lidewij Edelkoort, or Li for short, is one of the best known and most respected trend forecasters in the world. The list of brands she has worked with reads like a who’s who, including Coca-Cola, Lacoste, Disney, Siemens, GAP, L’Oreal. She regularly releases trend books that are sold to top brands all over the world, she started a number of magazines, including Bloom, which presents fashion, design, perfume and more inspired by horticulture. She directed the Design Academy Eindhoven from 1998 to 2008 and established a new design school in Poland in 2011 that merges design with humanities subjects like psychology or anthropology called the School of Form. Read more

Video: Dulux Colour Forecast

Textile artist and designer Elise Cakebread, Porcelain Bear designers Gregory Bonasera and Anthony Raymond, designer Grazia Materia and master perfumer Emma Leah of Fleurage were briefed by Dulux and have created four new collections that they describe in this video for the 2016 Dulux Colour Forecast. Australian design with global significance.

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