High Tea with Mrs Woo was a proponent of slow fashion before the term was even invented. The label is run by three sisters from Newcastle – Rowena, Juliana and Angela Foong – who began their careers in fashion running a second-hand clothing store while they were at university. Right from the beginning, the trio were all about recycling, remaking and making the most of existing fashion. “We were upcycling pre-loved garments, sourcing vintage fabrics and using deadstock fabrics from a remnant warehouse,” explains Rowena Foong, “but we weren’t making enough money to pay the rent!”
The next step was to create their own fashion label, High Tea with Mrs Woo, which was launched in 2004. And it’s fair to say that it has been a remarkable success – not only has the brand received awards and acclaim, it has achieved longevity in a field that’s all about what’s new. All three sisters are still based in Newcastle, still in the same retail store and manufacturing from their studio workshop 15–18 years on. They are also still producing garments by their own hands using high quality natural fibre fabrics.
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